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Consumer & Lifestyle
Lifestyle Brand.
President  //  Confidential assignment

A discreet, culture-led President search for a privately owned New York lifestyle brand navigating a pivotal transformation.

At a glance
President
The mandate
New York
Headquartered
Confidential
Handled throughout
The challenge

A President for a business in transition.

A mid-sized, privately owned lifestyle brand headquartered in New York City was navigating a pivotal moment. Significant internal transformation, driven by a change at Group CEO level, had created both momentum and complexity.

The business needed a President who could inspire confidence from day one: someone with the gravitas to command trust internally across a business in transition, and the external credibility to represent the brand to partners, wholesale accounts and the wider market.

This was not simply a search for commercial excellence. The incoming President needed to be a strategic thinker who could help shape the next chapter, and a cultural fit who would earn the trust of the existing team rather than disrupt it. The brief was sensitive and discretion was paramount throughout.

The solution and process

Understanding the culture, not just the role.

Given the confidential and nuanced nature of the assignment, we invested significant time with the client's leadership to understand not just the professional requirements of the role, but the cultural fabric of the business, its values, its dynamics, and the kind of leader who would genuinely thrive within it.

We conducted a comprehensive mapping of the North American market, engaging senior leaders across comparable privately owned and PE-backed brands, as well as select candidates from larger organisations with the entrepreneurial instinct and cultural agility to succeed in a leaner, high-growth environment. Every candidate was assessed across commercial track record, strategic thinking, leadership style and cultural alignment.

Given the sensitivity of the role, every conversation was handled with the utmost discretion, positioning the opportunity compellingly without compromising confidentiality. The resulting shortlist was tightly curated, with each candidate bringing a distinct but complementary blend of strategic capability and cultural fit.

The outcome

A leader whose impact was felt immediately.

We identified and placed a highly regarded President whose impact was felt almost immediately.

Within a short time in post, the appointee has already made a meaningful and lasting contribution, validating both the quality of the hire and the depth of understanding we brought to the brief.

The result
A rare, well-rounded leader, placed with total discretion.

Facing a similar brief?

Sensitive, board-level searches call for discretion and judgement in equal measure.